Festiwal Zakupów Grupy Alibaba 11.11.2016
Katy Perry na Gali Festiwalu Zakupów Grupy Alibaba 11.11.2016 w Shenzhen
Katy Perry, one of the most successful pop artists in history, whose hit singles “I Kissed a Girl,” “Teenage Dream” and “Dark Horse” have made her a household name the world over, will perform at a gala event to kick off Alibaba Group’s 11.11 Global Shopping Festival in Shenzhen the night of Nov. 10.
At the event, which is called the 11.11 Countdown Gala Celebration, Katy will sing her latest single “Rise,” which she also performed at the Democratic National Convention in July and was the theme song for the Rio Olympics a month later. In addition to her performance, Alibaba has named Perry a “global ambassador” to promote the gala worldwide and bring attention to what is China’s largest shopping day of the year.
“Katy Perry uses her music to inspire positivity among her audience,” Alibaba said in a statement, adding that the singer’s international profile “perfectly fits the theme of the 11.11 gala.” Alibaba had previously said that globalization was again a major focus of the one-day online sale.
Katy is affectionately known as Shui Guo Jie, or “Fruit Sister,” in China because of her brightly colored outfits. That popularity drew her to China for the first time last year, when she held concerts in Shanghai, Guangzhou and Macau as part of her Prismatic World Tour.
In a video interview, she said:
I am so excited to be the ambassador for the Tmall Double 11 Festival. Very exciting! I would like to invite you to the show on November 10th in Shenzhen. For those who can’t make it, you can watch it on Zhejiang TV.
Alibaba, the Hangzhou, China-based e-commerce giant, announced last week that it would hold its second annual countdown gala ahead of the 11.11 Global Shopping Festival in China’s tech hub of Shenzhen. Hollywood producer David Hill, known for his work on the Oscars, NFL Super Bowls and reality show American Idol, was tapped to direct the show, and a list of stars slated to appear has yet to be released by Alibaba. However, those names are expected at the end of the month. In addition to Zhejiang TV, the gala will be broadcast on Alibaba Group’s Youku.com, China’s largest video-streaming site.
The 2015 gala was held in Beijing, at the Water Cube, which was the swimming venue for the 2008 Olympics. Watched by 100 million viewers, the four-hour show featured a roster of Chinese and international celebrities such as American performer Adam Lambert, Chinese boy band TFBOYS, Taiwanese singer Jolin Tsai, Korean pop star Rain and British actor Daniel Craig.
Katy grabbed headlines last month during a visit to the newly opened Shanghai Disneyland, where she posted pictures to her Instagram account in real time as she toured the Beauty and the Beast, Peter Pan and Pirates of the Caribbean exhibitions. She was in China to visit her current beau, Orlando Bloom, who is in country filming his latest movie.
Alibaba plans to leverage the growing popularity of virtual reality and augmented reality to bring international brands and their products to Chinese consumers. Consumers will be able to shop at Macy’s, Target, Chemist Warehouse and other virtual stores on Tmall via cardboard (but fully functional) VR headsets they can buy on Taobao for 1 yuan (about 15 cents). The entire shopping experience, from perusal to purchase, will take place within the VR environment. Alibaba said 150,000 VR headsets will be available starting Oct. 21, with sales at the virtual stores taking place between Nov. 1-11. Shoppers will enjoy 11.11 discounts as well, the company said.
Tegoroczna Gala Festiwalu Zakupów odbędzie się w Shenzhen
Last year when Alibaba Group decided to broadcast a star-studded gala to get Chinese consumers in a spending mood for the company’s annual 11.11 Global Shopping Festival, it chose to stage the event in the country’s capital city of Beijing. This year, Alibaba is moving the show to the birthplace of China’s economic miracle: the southern city of Shenzhen.
Adjacent to Hong Kong, Shenzhen in 1980 was designated as the PRC’s first Special Economic Zone, making it a testbed for market-oriented economic policies. Today a center of tech and hardware manufacturing, the city “has always been at the forefront of China’s opening up to the world and represents the spirit of innovation and forward thinking,” explained Chris Tung, Alibaba Group chief marketing officer. “We want this spirit reflected in our annual 11.11 Global Shopping Festival as we take globalization and innovation to the next level in this year’s event.”
Held on the eve of Alibaba’s giant 24-hour online sale, last year’s gala (which is comparable to a New Year’s Eve countdown variety show) was a minor cultural phenomenon. The four-hour show was watched by some 100 million viewers via TVs and video streaming, making it the No. 1 show that night. It featured a roster of Chinese and international celebrities such as Chinese boy band TFBOYS, Taiwanese singer Jolin Tsai, Korean pop star Rain and British actor Daniel Craig.
Last year’s gala was directed by Chinese filmmaker Feng Xiaogang. Alibaba this year said it was adding international flavor by hiring Los Angeles-based TV producer David Hill to direct. The industry veteran has helmed numerous blockbuster broadcasts including the Oscars, several NFL Super Bowls and the popular reality TV show American Idol. The gala will be televised by Zhejiang Satellite TV; consumers can also watch via mobile phones and live streaming, according to Alibaba.
More than 40,000 merchants and 30,000 brands, including some 5,000 international brands from 25 countries and regions, participated in last year’s Nov. 11 sale. More than $14.3 billion in GMV was generated during the event.
Czym jest Festiwal Zakupów Grupy Alibaba 11.11.2016
Every year on November 11, Alibaba Group holds the world’s largest 24-hour online shopping event. The 11.11 shopping festival started in 2009 with only 27 merchants to raise awareness of online shopping in China. The event falls during the seasonal changeover, filling a major gap in the traditional offline retail calendar in China. Often referred to as “Singles Day,” the day also falls on a Chinese folk holiday for young single people to celebrate their independence by treating themselves to a special purchase.
Over the past seven years, 11.11 has seen tremendous growth, driven by rising online, mobile and data technology adoption, as well as the strong trajectory of the Chinese consumer market. 11.11 is not just the world’s largest shopping day, but represents how online shopping has transformed the lives of hundreds of millions of Chinese consumers, particularly the booming middle-class population as well as lower-tier and rural regions across China.
The 2016 Alibaba Group 11.11 Global Shopping Festival highlight the strength and cutting-edge innovation of the entire Alibaba ecosystem, featuring a wide variety of products and brands from around the world, marketing campaigns for merchants, mobile initiatives, logistics technology and capabilities, omni-channel commerce, and much more.
What participating merchants say about Alibaba’s 11.11 sale
“The key marketing benefits are clearly the scale of the exercise and also the brand awareness that we’ll drive across China, across all our brands…that opportunity only comes once a year, and it comes with Alibaba … I think everyone in China is excited about 11/11 and we’re excited on steroids.” Stephen Maher, President, Mondelez China
“11.11 is always a very important time of the year for us. We know it’s going to be big, so a chance for us to add more product offerings, giving our fans more choice. In terms of merchandising, we see three big events each year: NFL Kickoff [the start of the season], 11.11 and the Super Bowl. Those are all three equally important.” Richard Young, NFL China Managing Director and VP
“Why is 11.11 important for Metro? I think it’s a great opportunity to serve customers in a much wider way than only with our stores… reaching out to new customer groups who never come to the stores, but come to 11.11. That’s a way to get to know Metro.” Jeroen de Groot, CEO, METRO China
“We’re really excited to join today’s Global Fashion Show because we think that today’s show is a great combination of music, entertainment, fashion, great performance, and we really hope that we can connect with our customers via this very new medium … it’s a very innovative way to present our products online.” Mary Eg, VP & General Manager of E-commerce, Gap Greater China
2016 11.11 pre-sale consumer-engagement innovations
To learn more about 11.11, please follow the Alibaba Group official Twitter account at www.twitter.com/alibabagroup.
11 faktów i ciekawostek na temat Festiwalu Zakupów Grupy Alibaba
11 Remarkable (And Curious) Facts About the 11.11 Festival
By Jim Erickson | Nov 10, 2014
On the eve of Alibaba Group's 11.11 Shopping Festival, which kicks off in China tonight at midnight, Alizila gathered eleven striking and unusual bits of information surrounding the event, which debuted in the PRC in 2009 and has since grown into the world's largest 24-hour online sales promotion. Read on to learn more about this e-commerce phenomenon.
1) Chinese consumers can outgun America’s big spenders. China’s 24-hour online sale is larger than America’s three biggest online shopping days combined. On Nov. 11 last year, $5.8 billion in GMV (gross merchandise volume) was generated on Alibaba’s Chinese shopping websites. Total 2013 online sales on Thanksgiving Day, Black Friday and Cyber Monday was $3.6 billion in the U.S., according to comScore. Another way to look at it: 11.11 turnover last year was more than twice the GMV of all U.S. sales online during the Black Friday and Cyber Monday promotions, Jeff Walters, a Beijing-based partner with Boston Consulting Group, told Bloomberg Businessweek.
2) Chinese models can eat (but probably won’t). As Nov. 11 approaches, it’s the busy season for as many as 40,000 “Taobao models,” willowy young women (and at one time a 72-year-old man) who earn a living posing for product shots for merchants on Alibaba’s giant Taobao Marketplace. One popular T-girl—a Chengdu, China, college student whose modeling alias is Xiao Ya—said on a good day she models 150 garments and poses for 700 pictures, with only one minute to change outfits. Taobao models earn as much as 150 yuan ($24.54) per garment modeled, so it can be pretty good money. The models even have a website on Taobao where merchants can browse, select and hire the models online.
3) After Nov. 11, China changes into fresh underwear. Last year, these factoids were circulated by Alibaba’s PR department in Hangzhou, China: In the first hour of the 2013 sale, a total of 2 million pieces of underwear were sold. Laid end-to-end, this conga line of tidy whities would stretch for 1,864 miles—or from Nome, Alaska to Vancouver, Canada. In addition, PR folks said enough brassieres were sold in the first hour that if stacked up, they would form a pile three times higher, and arguably three times more alluring, than Mt. Everest. (The methodology and math behind these calculations were later questioned in China’s social media, but you can’t deny they make for interesting mental pictures.)
4) Infants also get fresh nappies. Half a million cans of baby formula were sold by the sale’s 11th hour last year. That’s enough to feed all of China’s two-month-old infants for two weeks, Alibaba’s PR department estimated. Also, within the first 11 hours of the sale, 66 million diapers had been sold. There may be a connection.
5) The UPS guy would have a nervous breakdown. More than 500 million parcels are expected to be delivered during the week of the 2014 11.11 sale, according to Liu Jun, deputy director of the State Post Bureau, China’s post office. That’s the equivalent of two packages each for every person in Indonesia, the world’s fourth most-populous country. "The peak is expected to come one or two days after Nov. 11 and over 90 million parcels will be delivered on a single day, up about 40 percent from the same period last year," Liu predicted. (To be clear: although Alibaba Group started the shopping festival and produces the lion’s share of sales, non-Alibaba merchants and website stage their own online sales on Nov. 11, adding to the tsunami of parcels. Alibaba shopping websites last year generated 156 million packages during the sale, according to the company; Alibaba has issued no projections or predictions for the upcoming event.)
6) Gobs of jobs. There was decent job growth in the U.S. last month: employers added 214,000 jobs to payrolls, said the U.S. Labor Department. That’s nice. To handle the crush of packages just for the 11.11 sale, 250,000 temporary delivery personnel alone have been hired by shipping and courier companies. That brings the estimated total number of deliverymen on duty for the sale to 1.25 million, according to Alibaba estimates.
7) Calling in an airstrike. China is large and in the country’s Western region, transport infrastructure like roads and rail remains underdeveloped. To get 11.11 orders to homes in farflung cities in a matter of days instead of weeks, SF Express, one of China’s leading shipping companies, will be flying 36 cargo aircraft capable of hauling 1,800 tons of packages daily. Combined with freight capacity obtained from commercial passenger aircraft, SF Express will be able to transport a total of 3,850 tons of merchandise every day. That’s akin to flying the Tokyo Tower, which weighs 4,000 tons, from Shanghai to Chengdu every day for a week.
8) Power to the village people. Residents of China’s small villages—including some who run online stores—have their own ways of participating in the 11.11 sale, which falls on a Chinese folk holiday known as Singles Day. “On the eve of Singles Day, our family often makes dumplings,” said Jia Peixiao, a Tmall.com merchant who sells home décor products made of straw in a small village in Shandong Province. “For people who work in e-commerce, Singles Day is like Spring Festival, only once a year.” In Jia’s village, more than half of its 1,700 households are running stores on Taobao Marketplace and Tmall.com, so most of the townsfolk are getting in on the event.
9) Bill Gates versus China’s e-tailers. Just 27 merchants on Alibaba’s Tmall.com shopping website participated in the 11.11 sale in its inaugural year of 2009. In 24 hours, they sold about $8.1 million worth of goods—which is roughly one-third what Microsoft's Bill Gates earned per minute in 2013. This year, nearly 27,000 merchants will be participating in the sale, or about 1,000 times the number of inaugural-year players. Whether they can give Gates a run for his money remains to be seen.
10) It’s not all about the discounts. The 11.11 sale started out as an online sale of half-off merchandise, but big-ticket items are also on tap. This year, Juhuasuan, Alibaba’s group buying platform, will offer six models of luxury vehicles from marques including BMW, Land Rover, Toyota and Ford at prices ranging from RMB 359,900 ($58,772) to RMB 699,900 ($114,294). Because sales occur online and the cars are imported direct from overseas, dealers and other middlemen are not involved, which Alibaba said will mean savings of up to 20 percent compared with showroom sticker prices.
11) A need for speed. Alipay, Alibaba Group’s e-payments affiliate, has been working with its banking partners, including four key state-owned banks, to stress-test online-payment processing in preparation for 11.11. Greater integration of interbank communications and electronic transfer systems is expected to enhance network stability, improve transaction-processing speed and raise system capacity. Alipay said peak transaction-processing volume will reach 30,000 payments per second this year, compared with 15,000 during 11.11 last year. Alipay's cloud-based payment system is capable of supporting billions of transactions a day, the company says.
For more information about the 11.11 sale, click here.
Zbieraj punkty i wymieniaj na kupony rabatowe
11.11.2014 Festiwal Zakupów Aliexpress coraz bliżej.
Ponad milion produktów, od zabawek po tablety, będzie dostępnych 11.11.2014 podczas Festiwalu Zakupów na Aliexpress.com
Wiele produktów będzie dostępnych w opcji Free Shipping, czyli z bezpłatną dostawą, z czego na stronie rosyjskiej Aliexpress.com aż 70% produktów będzie oferowanych z bezpłatną wysyłką. Kupujący ze Stanów Zjednoczonych będą z kolei mogli cieszyć się z szybkiej dostawy trwającej od 3 do 5 dni od dnia zakupu podczas festiwalu.
Przed festiwalem kupujący mogą skorzystać z gry multimedialnej pozwalającej na uzyskanie punktów, które można wymienić na kupony rabatowe do wykorzystania podczas festiwalu.
Aliexpress będzie obsługiwał wiele kanałów płatności online takich jak należący do Grupy Alibaba Alipay, ale także Visa, Mastercard, Western Union, Yandex Money, WebMoney, QIWI, Boleto, czyli kupujący z każdego zakątka świata będą mogli skorzystać z najdogodniejszej dla nich formy płatności za dokonane na Aliexpress zakupy.
Daniel Zhang, dyrektor operacyjny Grupy Alibaba, powiedział na konferencji prasowej, że ma nadzieję iż 11.11. Festiwal Zakupów stanie się w ciągu najbliższych lat globalnym wydarzeniem dzięki współpracy z lokalnymi władzami, instytucjami bankowymi i pocztowymi.
Rekord został pobity w 2015
Już w 13 godzinie trwania festiwalu przekroczono ubiegłoroczny rekord sprzedaży, czyli 5.9 miliarda dolarów.
Rozpoczął się największy na świecie festiwal Zakupów.